Challenge Us - We can provide solutions for you plastic packaging.

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Latest Offers

Item in Stock

12oz Seaweed Marine reusable Takeaway Cup

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William Morris Seaweed Marine 12oz reusable takeaway cup

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12oz I am Black Reusable Takeaway Cup

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Black 12oz Reusable Takeaway Cup

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N6 Bagasse Biodegradable Food Bowls 6"

0 review(s)

Packs of 50
Ideal for Hot & Cold Foods
Width 152 x Height 48mm
(6 x 1.9 inch)

Packs of 50 cups
Ideal for drinks and desserts
H46 x W76 mm
(1.8 x 3 inch)

Item in Stock

No3 Wood Disposable Wrapped Toothpicks 3"

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Packs of 1000

Ideal for foods or even getting things out of your teeth

65mm

Box of 200

188ml.

Item in Stock

12oz I am Grey Reusable Takeaway Cup

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Grey Reusable Takeaway cup

Packs of 100

Ideal for ice creams

(80mm)

2 quantities available (9x9")

Packs of 100

Ideal for desserts including ice creams

102mm

Packs of 10

Ideal for noodles and rice.

L125xW105xH65mm / 4.9x4.1x2.6"

Packs of 25

Ideal for Hot & Cold Foods

155mm

Packs of 50

Ideal for hot and cold foods

152mm

Item in Stock

Fairtrade White Sugar Sticks / Sachets

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Box of 1000

Item in Stock

N5 Cardboard Bagel & Doughnut Trays 5x4"

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Packs of 10
Ideal for bagels and doughnuts
L120 x W45 x H98 mm
(4.7 x 1.8 x 3.9 in)

Packs of 10 bags
Ideal for cookies and smaller treats
L125 x W125 x D76 mm
(4.9 x 4.9 x 3 inch)

Packs of 25 plates

Ideal for hot & cold foods

165mm

Pack of 50 lids
Fits our No72 6oz hot cups
Width 72 x Height 10 mm
(2.8 x 0.4 inch)

Packs of 50 containers

Ideal for salads and deli foods

750ml

Item in Stock

No4 Wood Wrapped Disposable Mini Spoons 4"

0 review(s)

Packs of 10

Ideal for hot and cold foods

110mm

Item in Stock

12oz I Am Navy Reusable Takeaway Cup

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Navy 12oz Reusable Takeaway Cup

Item in Stock

Fairtrade Brown Sugar Sticks / Sachets

0 review(s)

Box of 1000

Packs of 10 boxes
Ideal for hot and cold foods
L165 x W140 x H65 mm 
(6.5 x 5.5 x 2.6 inch)

Packs of 10 cones
Ideal for chips and snacks
L176 x Width 150 mm
(6.9 x 5.9 inch)

Packs of 10
Ideal for friend chicken
L177 x W105 x H70 mm
(7 x 4.1 x 2.8 inch)

Packs of 25 bowls
Ideal for hot & cold foods
L178 x W178 x H48 mm
(7 x 7 x 1.9 inch)

Packs of 50 cups & lids
Ideal for smaller drinks
170ml
(6oz)

Packs of 50 cups
Ideal for cold drinks, desserts and salads
198ml (7oz)
Optional Lids

Packs of 50 lids
Fits our N76 5 to 7oz cold cups
Width 76 x Height 10 mm
(3 x 0.8 inch)

Box of 250
Ideal for non standard drinks
L198 x W6 mm
(7.7 x 0.2 inch)

Packs of 50 containers & lids
Ideal for hot or cold foods
170ml
(6oz)

Packs of 50
Ideal for salads, ice cream & deli foods
227ml (8oz)
W96 x H48 mm (3.8 x 1.9 in)

Dispenser box of 1000

Ideal for chips and fish

85mm

Packs of 100

Use with our No48 Portion Pots (0.5 to 1oz)

Cold & Warm Foods only

Packs of 100 pots and lid

Ideal for sauces and samples

14.5ml

Box of 300

Ideal for thicker drinks

L210 x W7mm / 8.2 x 0.3"

Item in Stock

No9 Large Compostable Newsprint Cone 9x8"

0 review(s)

Box of 1000

(230x185mm)

Item in Stock

N177 Bagasse Premium Sandy Food Bowls 26oz

0 review(s)

Packs of 100 bowls
Ideal for hot and cold foods & oven safe
Length 177 x Height 67 mm
(7 x 2.6 inch)

Packs of 10 trays
Ideal for burgers and smaller portions of cakes and desserts
L156 x W156 x H50 mm
(6.1 x 6.1 x 2 inch)

About Us

We are sustainable, compostable & biodegradable to our core.

The Pure Option™ is an award winning environmentally responsible company started in 2018 (although our story goes back to 2003) with the lofty mission to solve the un-natural problem of petrol-based plastics with a natural plant-based alternative.

We have been successful, as we now have Europe’s (and possibly the world’s) largest range of plant based compostable packaging with over 400 products.

We wouldn't call ourselves eco-warriors and we have never tied ourselves to a tree, but we do believe that everyone can make a difference and why wouldn't you.

Think of us as concerned citizens with a lofty mission to say "Goodbye" to the un-natural problem of petrol based single use plastics, we use nature to create a natural solution to the un-natural problem of plastics.

As we use nature to solve a modern problem like plastics, our natural solution is designed to break down within 13 weeks in commercial facilities and a bit longer in home composters, into nutrient rich compost that benefits the environment it is disposed of in, it’s a completely circular solution, use plants, dispose of them, and use them to grow more plants.

We do this with a solution led approach, as we hate barriers, if you want to use a straw or take-away coffee, why shouldn't you, just change the material to a plant-based material, a truly barrier free approach.

You can buy from us with confidence, as 100% of our products are compostable and biodegradable, we don’t do compromising.

 

Dual Mission Statements

To solve the un-natural problem of plastics using a natural plant-based solution.

We do barrier free solutions.

Learn More

Brands

Awards

Blog Posts

Free UK Mainland

14th March 2023

Free UK Mainland

We often debate postage as it's a big cost (about 18% of the cost of the item) so we have tried sending cheapest method ( and Royal Mail managed to lose or delay most of it) so that didn't work.

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Changes are coming

27th February 2023

Changes are coming

New legislation is coming from the UK Government which is going to change things dramatically, some products like PLA which is made from corn are expected to be banned or taxed out of existence ( I know it doesn't make any sense but that's politics for...

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Its not a conspiracy if its true

24th February 2023

Its not a conspiracy if its true

I was once interviewed by the BBC to talk about the effects of tax on business and I pointed out to the interviewer that we were also effected by the Plastic Tax even though we have never sold plastics and our products don't contain plastics ( see below)...

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