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About Us
We are sustainable, compostable & biodegradable to our core.
The Pure Option™ is an award winning environmentally responsible company started in 2018 (although our story goes back to 2003) with the lofty mission to solve the un-natural problem of petrol-based plastics with a natural plant-based alternative.
We have been successful, as we now have Europe’s (and possibly the world’s) largest range of plant based compostable packaging with over 400 products.
We wouldn't call ourselves eco-warriors and we have never tied ourselves to a tree, but we do believe that everyone can make a difference and why wouldn't you.
Think of us as concerned citizens with a lofty mission to say "Goodbye" to the un-natural problem of petrol based single use plastics, we use nature to create a natural solution to the un-natural problem of plastics.
As we use nature to solve a modern problem like plastics, our natural solution is designed to break down within 13 weeks in commercial facilities and a bit longer in home composters, into nutrient rich compost that benefits the environment it is disposed of in, it’s a completely circular solution, use plants, dispose of them, and use them to grow more plants.
We do this with a solution led approach, as we hate barriers, if you want to use a straw or take-away coffee, why shouldn't you, just change the material to a plant-based material, a truly barrier free approach.
You can buy from us with confidence, as 100% of our products are compostable and biodegradable, we don’t do compromising.
Dual Mission Statements
To solve the un-natural problem of plastics using a natural plant-based solution.
We do barrier free solutions.
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Blog Posts

14th March 2023
Free UK Mainland
We often debate postage as it's a big cost (about 18% of the cost of the item) so we have tried sending cheapest method ( and Royal Mail managed to lose or delay most of it) so that didn't work.
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27th February 2023
Changes are coming
New legislation is coming from the UK Government which is going to change things dramatically, some products like PLA which is made from corn are expected to be banned or taxed out of existence ( I know it doesn't make any sense but that's politics for...
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24th February 2023
Its not a conspiracy if its true
I was once interviewed by the BBC to talk about the effects of tax on business and I pointed out to the interviewer that we were also effected by the Plastic Tax even though we have never sold plastics and our products don't contain plastics ( see below)...
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