
Free Next Day Delivery
On all UK Mainland orders over £74.99 (cut off 12pm, working days).

Plastic Free Packaging
All of our products are plastic free, 100% biodegradable, sustainable & compostable.

A Brand You Can Trust
We are uncompromising, it's either good for the planet or you won't see it here.

We Love The UK
Our Made In Green Britain™ brand is made in the UK.

Satisfaction Guaranteed
We want you to be 100% happy, so we offer a 30 day no quibble UK returns.

Ethical is in our DNA
Our products are ethically traded from harvesting to manufacturing.

100% Plant Based Materials
We know natural is best, so all of our products are made from plant based goodness.

Your Loyalty Rewarded
Repeat customers get exclusive discounts, free carbon audits, all to thank you for your custom.
Shop by Category
Shop by Material
Latest Offers
About Us
We are sustainable, compostable & biodegradable to our core.
The Pure Option™ is an award winning environmentally responsible company started in 2018 (although our story goes back to 2003) with the lofty mission to solve the un-natural problem of petrol-based plastics with a natural plant-based alternative.
We have been successful, as we now have Europe’s (and possibly the world’s) largest range of plant based compostable packaging with over 400 products.
We wouldn't call ourselves eco-warriors and we have never tied ourselves to a tree, but we do believe that everyone can make a difference and why wouldn't you.
Think of us as concerned citizens with a lofty mission to say "Goodbye" to the un-natural problem of petrol based single use plastics, we use nature to create a natural solution to the un-natural problem of plastics.
As we use nature to solve a modern problem like plastics, our natural solution is designed to break down within 13 weeks in commercial facilities and a bit longer in home composters, into nutrient rich compost that benefits the environment it is disposed of in, it’s a completely circular solution, use plants, dispose of them, and use them to grow more plants.
We do this with a solution led approach, as we hate barriers, if you want to use a straw or take-away coffee, why shouldn't you, just change the material to a plant-based material, a truly barrier free approach.
You can buy from us with confidence, as 100% of our products are compostable and biodegradable, we don’t do compromising.
Dual Mission Statements
To solve the un-natural problem of plastics using a natural plant-based solution.
If you want change, create barrier free solutions.
_1660050132.jpg)
Blog Posts

12th January 2023
Its quiet around these parts
January is always a quiet month for us but to be honest , this Jan is quieter than usual, so our team have been a bit bored so in order to keep the office happy and entertained, we have created a sale just to liven things up and to save all our office...
Read more.jpg)
3rd January 2023
New Year Resolutions
It's that time again where we realise that eating that entire box of chocolates and all those mince pies, may of added a bit to our waist lines, so what's in your New Year Resolution list?
Read more
26th December 2022
Its our Flash Boxing Day Sale
It's Boxing day, your bored so we thought , why not have a flash two day sale.
Read more
13th December 2022
Christmas Opening Times
Thank you to all of our incredible customers for making a difference in 2022 and helping to support our family owned sustainable business and we look forward to helping you become more sustainable in 2023.
Read more
12th December 2022
Update on Welsh Plastic Ban
It's here, the Welsh Government has announced there single-use plastic products bill and it has merit (unlike the UK Government Plastic Tax) but as is always the case , it leaves a number of questions and companies like us need answers as to “does this...
Read more