What Makes Us Special.

Making a Difference The Pure Option way.
We started The Pure Option™ because we realised that living a more sustainable lifestyle shouldn't be a barrier to modern life, it should enrich it, so where to begin?

So we asked ourselves "how can we use avoid using a  problematic long term solution like plastics for use with a temporary products like foods?".

So we used a very old solution to fix a very modern problem and created a range of products made from planets, once we thought of it, it was a very simple solution to a complex problem.

We want to make doing the right thing easy , we don't want you to change your lifestyle, if you want to use a take-away cup or you want to use a straw, why shouldn't you.

It's all about making the right choices, we hate the modern barrier approach of " You mustn't" and "You can't" , we believe in solutions, if plastics straws cause a problem or disposable cups are made from plastics, then make them from plants , simple really.

We are experts in compostable and green Eco-friendly sustainable products.
We can all create a better more sustainable world just by buying the right products, all of our products are designed to be an eco-friendly alternative to their non recyclable alternative.
Our compostable products are all designed to add positively to the environment they are disposed of and because of our ethical policy towards our supply chain, they also help to improve the lives of the people making them, everything we do is designed to provide a social and environmental solution and help to make a better world..

We are always improving and adapting 
We introduced compostable packaging to the UK in 2003 as we wanted the world to think about how disposable some of their disposable products were and in that time, we have driven down the cost of compostable packaging, researched and added hundreds of new products using new materials and we haven't finished developing new products that solve environmental problems.

We make them from good stuff.
Our entire range of products are designed to eliminate harmful waste, reduce energy usage, to be sustainable and circular.
So we research, manufacture, distribute , supply and create products that are genuinely biodegradable in the real sense and compostable, it's the best option for the planet.
They are all designed to compliment your cafe,restaurant,delis, food outlet, festival, take-away and coffee shop business.

Trusted and Respected
We don;t play ethical , we live it, we have a set of non negotiable values so you can confidently buy from us knowing we will always do the honourable thing and only sell and create products that addresses social inequality and makes a positive difference to your planet.

Social Empowerment
If you speak to most people you get a sense of people feeling helpless and not knowing what they can do, we believe in giving people options, there's a right choice and a wrong one but you need to know what are the right choices.

There is a media obsession in making you think that there is no right choices, so we are here to give you only the right choices.

We Give You The Facts
We want you to make an informed choice and that's why we offer additional value, as we calculate just how much of an impact you are making, we know the power of ethical consumerism and how it can drive business change and we can even tell you how much carbon you saved on your order..
We have driven down costs of doing the right thing, we are always researching and developing new materials to solve the single-use plastic problem, we are constantly developing and improving our products.

We know that British is best 
We are always looking at ways of improving our carbon footprint and that is why we have added a Made in Green Britain™ range that reduces the carbon footprint of our products by 12% , making a bigger environmental impact and just as importantly improving the lives of people in the UK.