Please bare with us, for the safety of our staff, we are working from home so we have slightly longer delivery times..

Look at me , I'm cheaper.

Our Buy British Range

We Love Buying British

We love British so more and more of our products are made right here in Blighty.
All of our British made products are made from superior bio materials, made using sustainable and ethical business practices.
Buy British Here...

Made By Nature

We use natural solutions to to unnatural problems.
All of our products are made from plants and when you dispose of them, you can grow more plants, it the only truly circular solution to the worlds plastic problems....
All of our products are made from plants

Reasons to Buy from The Pure Option™

Making a Difference The Pure Option way.
We started because we realised that living a more sustainable lifestyle should be a barrier to modern life, it should enrich it, it just needed a change of thinking , we are solution led, give us a problem and we want to solve it, not create another one.
You don't have to change your lifestyle, if you want to use a take-away cup or you want to use a straw, why shouldn't you, it's all about making the right choices, we don't like barriers, we believe in solutions, if plastics straws cause a problem or disposable cups are made from plastics, then make them from plants , simple really.


We are experts in compostable and green Eco-friendly sustainable products.
We can all create a better more sustainable world just by buying the right products, all of our products are designed to be an eco-friendly alternative to their non recyclable alternative.
Our compostable products are all designed to add positively to the environment they are disposed of and because of our ethical policy towards our supply chain, they also help to improve the lives of the people making them, everything we do is designed to provide a social and environmental solution and help to make a better world..


We are always improving and adapting 
We started all the way back in 2003 supplying compostable packaging and we were convinced that packaging made from plants had the potential to change the world and is the only truly sustainable and circular solution..
That said we know that not all areas are composting packaging waste so we have set up relationship with food waste collection companies that can turn our packaging into nutrient rich compost.


We make them from good stuff.
All of our products are designed to greatly reduce / eliminate pollution and harmful waste, reduce energy usage, they are sustainable, we actively avoid using materials from food stock.
So we research, manufacture, distribute , supply and create products that are genuinely biodegradable (there is a lot of fake biodegradable stuff about, not ours obviously)..
They are all designed to compliment your cafe, restaurant,delis, food outlet, festival, take-away and coffee shop business.


Why we are trusted and respected
We don;t play ethical , we live it, we have a set of non negotiable values so you can confidently buy from us knowing we will always do the honourable thing and only sell and create products that addresses social inequality and makes a positive difference to your planet.

Let your customers know they aren't powerless
Our research shows that there is a feeling of helplessness when it comes to the environment as the media is obsessed with portraying climate change as a battle we can't and aren't winning. but we aren't powerless, we just need to make small steps to fix the world.

We Want To Educate & Not Just Sell To You
We want you to make an informed choice and that's why we offer additional value as we calculate just how much of an impact you are making, we know the power of ethical consumerism and how it can drive business change and we can even tell you how much carbon you saved on your order..
We have driven down costs of doing the right thing, we are always researching and developing new materials to solve the single-use plastic problem, we are constantly developing and improving our products.


We know that British is best 
We are always looking at ways of improving our carbon footprint and that is why we have added a Made in Britain range that reduces the carbon footprint of our products by 12% , making a bigger environmental impact and just as importantly improving the lives of people in the UK.