Returns Information

UK Consumer Returns Policy (Non Business)

This policy applies exclusively to individuals buying for personal use within the United Kingdom.

Under the UK Consumer Contracts Regulations, you have a legal right to change your mind, cancel your order, and receive a refund under the following terms:

Key Conditions & Exclusions

Cancellation Window: You must notify us that you wish to cancel your order within 14 calendar days starting the day after you receive your delivery.

Return Window: Once you have notified us, you must physically return the items to our warehouse within 14 calendar days of that notification.

Custom & Bespoke Orders: Printed, branded, or bespoke items made to your specific requirements are strictly non-returnable unless they arrive faulty or damaged.

Item Condition: You are permitted to open and inspect the goods as you would in a physical shop. However, if the items are used, damaged, or handled beyond what is necessary to inspect them, we reserve the right to reduce your refund amount to reflect their loss in value.

Fees & Deductions

No Restocking Fees: We do not charge a restocking fee for standard consumer returns.

Outbound Shipping Refunds: If you cancel your entire order within the 14-day window, we will refund your standard outbound shipping cost. If you chose an expedited delivery method, only our standard delivery rate will be refunded.

Incorrect Addresses: Please ensure your delivery details are correct. If an item is returned to us due to an incorrect or incomplete address provided by you, the actual cost of the failed delivery and return shipping may be deducted from your refund.

Shipping & Refunds

Return Shipping: You are responsible for arranging and paying for return shipping. We strongly recommend using a tracked service. If a returned item is lost or damaged in transit, you will need to file a claim directly with your carrier.

Refund Processing: Once your return is received and inspected, approved refunds are processed back to your original payment method within 4 working days.

How to Return Your Item (All Customers)

Please follow these 4 steps to ensure your return is accepted and processed:

1. Request an RMA Number

Click here to request a Return Merchandise Authorization (RMA) number.

⚠️ Important: Requesting an RMA ensures your return is tracked correctly. Returns sent without an RMA number may experience severe processing and refund delays.

2. Download & Complete Your Form

Print the correct form below, fill it out completely, and place it securely inside your return box:

📄 UK Consumer Returns Form

3. Pack Securely

Pack the items carefully (in their original packaging where possible) to prevent transit damage. Clearly write or print your RMA number on the outside returns label.

4. Ship via a Tracked Service

Send your package directly to our returns depot:

The Pure Option Returns

5 Cleaves, Foundry Road,

Abersychan, Torfaen,

United Kingdom, NP4 7EP

This policy applies to all Business-to-Business (B2B) orders and all orders shipped outside of the United Kingdom.

Returns for business and international customers are not guaranteed and are accepted strictly at our discretion under the following terms:

Key Conditions & Exclusions

• Return Window: You must notify us of your intent to return within 14 days of delivery. Items must be physically returned to our warehouse within 28 days of delivery.
• Custom & Bespoke Orders: Printed, branded, or bespoke items are strictly non-returnable unless they arrive faulty.
• Item Condition: Items must be returned unused, undamaged, and in full cases/resalable condition with all parts included. If items fail inspection, or arrive with missing/damaged parts, the cost of these items will be deducted from your final refund.

Fees & Deductions

• Restocking & Shipping Fees: A 20% restocking fee and the original outbound shipping cost will be deducted from your refund.
• Unpaid Customs Duty or Incorrect Addresses: If a shipment is returned to us because of an incorrect address, wrong contact details, or unpaid international customs duties/taxes, your refund will be minus the 20% restocking fee plus all associated return shipping costs incurred by us.

Shipping & Refunds

• Return Shipping: You are responsible for arranging and paying for return shipping. We strongly recommend using a tracked, insured service. If a returned item is lost or damaged in transit, you must file a claim directly with your carrier; we cannot do this on your behalf.
• Refund Processing: Approved refunds are processed back to the original payment method within 4 working days of us receiving and inspecting the goods.

How to Return Your Item (All Customers)

Please follow these 4 steps to ensure your return is accepted and processed:

1. Request an RMA Number

Click here to request a Return Merchandise Authorization (RMA) number.

⚠️ Important: Returns sent without a valid RMA number will be automatically rejected and returned to sender at your expense.

2. Download & Complete Your Form

Print the correct form below, fill it out completely, and place it securely inside your return box:

📄 Business & International Returns Form

3. Pack Securely

Pack the items carefully (in their original packaging where possible) to prevent transit damage. Clearly write or print your RMA number on the outside returns label.

4. Ship via a Tracked Service

Send your package directly to our returns depot:

The Pure Option Returns 5 Cleaves, Foundry Road, Abersychan, Torfaen, United Kingdom, NP4 7EP.

Conditions in all cases

Lost/Damaged Returns: The Pure Option™ is not responsible for items lost or damaged during return transit. You must file a claim with your chosen carrier.

Custom/Bespoke Items: Please note that custom-printed or bespoke products are non-returnable unless faulty.

Late Returns: Items received after the 30-day window will be automatically rejected and returned to the sender.