The Pure Option has made some serious changes over the past year and one of those big changes is to greatly reduce our advertising spend and use this money to reduce price increases, improve our environmental outcomes, but the most interesting of these changes is to use some of the money saved to become part of community and organisations that have ethical and environmentally positive business at the heart of their ethos.
With this in mind we are thrilled we have achieved the standards for us to be certified as a Good Market approved business by meeting or exceeding the following.
- Prioritize people and the planet over short-term profit maximization
- Have a purpose that includes social or environmental goals
- Communicate about how they are good for people and planet
- Meet Minimum Sector Standards. Learn More
- Have a sustainability strategy that goes beyond a one-time project or event.
https://www.goodmarket.global/thepureoption
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