Purely News

Our Artisan bakery bags were hugely popular, so much so that we had to increase production and then covid hit, and we just couldn't get the materials to make them, so we had to sadly discontinue them, very reluctantly.

You are probably aware that The Pure Option™ is based in the UK, so we are prepared for well meaning, but poorly thought out policies ( we are thinking of you plastic ban and plastic tax) but the Netherlands implementation of the Single Use Plastics...

We get a lot of feedback and thankfully most of it is good but the only persistent complaints we get are delivery ( we have changed our courier partner to fix this) but the other one is our search and finding things.

When the media ask us what has been the biggest issue we have faced, when we answer “poorly thought out, but well meaning Government legislation” it often surprises them.

It's a new year and we are all looking for a quick win, well here's a super easy win.