Being Green is Good for Business (and Your Bottom Line!)
If you are reading this, chances are you’re already buying our plant-based packaging. That automatically makes you what we like to call a “responsible corporate citizen.” So, first things first: give yourself a massive pat on the back! By switching from packaging made of dead dinosaurs to packaging powered by plant-based goodness, you are doing something wonderful for the planet.
But let’s be honest for a second—doing the right thing doesn’t have to be completely selfless. It turns out that saving the world is actually a pretty fantastic business strategy.
We are constantly surprised by how many of our customers do amazing things for the environment and then keep it a total secret. It’s a very British trait to do something great and not want to make a fuss, but we’re here to tell you: shout it from the rooftops! When you do the right thing, your customers become your biggest fans and free brand ambassadors.
It’s a beautiful, profit-boosting cycle. You sell more, we sell more, your bottom line improves, and the planet gets a breather. Everyone wins!
What Do Your Customers Actually Want?
Spoiler alert: they want exactly what you're offering.
Today's consumers are way more engaged than you might think. To prove it, we looked at Deloitte’s brilliant, well-researched study, The Sustainable Consumer: What Consumers Care About. Here is what the data says your customers are looking for, and how buying from The Pure Option™ helps you hit those targets instantly.
The Top 5 Eco-Practices Customers Care About Most:
Producing Sustainable Packaging and Products This is the easiest win on the board. Since we only do sustainable packaging, you tick this box the second your order arrives.
Reducing Waste in Manufacturing Most of our products are made from agricultural waste (stuff that would normally be thrown away by farming), and we compost or repurpose 100% of our own industrial waste. Boom—another easy win for you to brag about.
Commitment to Ethical Working Practices We only do business with people who have a socially responsible, positive ethos. Basically, if a supplier isn't nice to their workers or their own supply chain, we don’t work with them. We only team up with the good guys.
Respect for Human Rights While we favor certified suppliers and love sourcing from right here in the UK, we also insist that every single partner in our supply chain abides by the strict ethical standards set out by SEDEX™.
Protecting and Supporting Biodiversity Our products are biodegradable in the proper, honest way—not the greenwashed way. They are designed with their "end of life" in mind to support biodiversity on land (just don't throw them in the water; they are land-lubbers!).
The Stats That Matter (aka The Good Stuff)
If you need a bit of mathematical persuasion to start flaunting your green credentials, check out these nuggets from Deloitte's research:
The 10% Bonus: 1 in 10 consumers will choose a product based on its carbon footprint data alone. (Tip: We automatically send a carbon certificate for orders over £300, but if you want help working yours out to show your customers, just ask! Don't leave that 10% of extra sales on the table.)
The Tie-Breaker: When a customer is choosing between two identical businesses, the one with clear, visible ethical and environmental values wins every single time.
The Green Premium: 26% of consumers are willing to pay more for a sustainable product. While businesses often chase the cheapest option, cutting corners on eco-packaging can actually be a false economy. Customers are happy to pay a little extra for peace of mind.
The Ultimate Truth
According to the data, 64% of consumers want plant-based, renewable products, and 69% specifically want sustainable products. Other independent studies, such as research published in MDPI Foods on Paper-Based Packaging and MDPI Sustainability on Green Packaging Perspectives, strongly back this up—showing that eco-friendly packaging material choices directly increase a consumer's willingness to buy.
What does that mean for you? It means that if you’re doing the right thing but keeping it to yourself, you could be missing out on up to 69% of your potential customer base.
7 Quick (and Free!) Wins for Your Business
Want to stack up even more green brownie points today without breaking the bank? Try these out:
Green Your Web Hosting: If you have a website, look into hosting companies that plant trees to offset their servers' carbon footprint.
Choose Eco-Friendly Shipping: Consider using delivery couriers (like Royal Mail) that boast lower CO2 emissions per parcel.
Get Your Certificate: Spend over £300 with us, and we’ll send you a free Feed a Field carbon certificate to proudly display on your wall or website.
Source Locally: Sourcing your products from the UK alone shaves about 12% off their total shipping carbon footprint.
Switch the Power: Look into energy providers that use a higher proportion of renewable energy.
Get Creative with Waste: See if there are fun ways to reuse your business waste. (We managed to hit a 100% reuse rate!)
Partner Up Transparently: Buy from companies (like us!) that have a crystal-clear, transparent environmental message.
Being green is amazing for the planet, but it’s an absolute superpower for your business growth. Go ahead—let your customers know you’re saving the world, one plant-based package at a time!
(A massive shout-out to Deloitte for keeping this research open and accessible so we can all learn from it!)
