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We don't just want to sell a product, we want to enrich and improve the world we live in.

We want to be responsible Corporate Citizens and we like to think bigger, so all our products are sourced from manufacturers who have at least one of the following certifications and standards as part of their business process.

We also certify any product we sell to make certain they meet one of the criteria below.

The Pure Option™ certification brands

The Pure Option™ holds a range of brands that guarntees or certification.

Feed a Field™ guarntees that the product is 100% plant based, compostable and biodegradable.

Purely Positive™ guarnteed that the product material is sourced from a grower / manafacturer that has superior standards of employment.

Made in Green Britain™ guarntees that the product is made in the UK.


Our product material certification

We believe that our business can and must make the world a better place, so our manufacturers must contribute to making the world a greener and more ethical world.
The Pure Option™ and its supply partners have one or more of the following certifications and are considered responsible Corporate Citizens.

PEFC or FSC certification
The wood or paper source in our products comes from a sustainable wood source which means they are responsibly managed with a replanting program in place and a chain of custody in place (which shows where the wood comes from and how it's harvested).

Compostability - Vincotte EN13432 or BPI ASTM D6400
The US generally uses the ASTM D6400 certification whereas the rest of the world tends to use EN13432. They are basically the same and both guarantee that a compostable product meets the following criteria (all of our products are EN13432 and a number of them are also ASTM D6400). We have simplified the criteria as it makes for dull reading but, should you want the full breakdown, email us and we can send it to you.



Some of the schemes our service providers use

A number of our manufacturing partners are part of the Woodland Trust Carbon Capture program that reduces Co2 by planting trees.
We also use a domain company that uses carbon neutral servers by offsetting through carbon capture.
We use DPD as our delivery company as they offset their carbon and are carbon neutral in their delivery options.



SEDEX and socially responsible
A number of our suppliers are signed up to an ethical and socially responsible business organisation like SEDEX but we also have our own standard; we check our supply chain achieves the Purely Positive™ standard and we research our supply partners to make certain they abide by these standards.

1. Freedom of association & right to collectively bargain.

All employees should be free to join groups and to work together to agree renumeration and benefits.

2. Fair and just renumeration.

All employees should receive a fair and reasonable pay that reflects the going rate of the market.

Something to note - All employees of The Pure Option will always receive the living wage and will receive a share in the profits to better improve the living conditions of our team.

3. Safe working environment.

All employers will be expected to have a safe working environment and safe working conditions.

4. Special conditions for young employees.

All employers who have under 16 year olds employed in their business must pay them a fair wage and they must not work more than 30 hours per week.
Something to note - We personally do not hire anyone under 16 years old but we have found that to insist on our supply chain not hiring anyone under 16 years old had a negative effect on the living standards of some of the employees of our supply chain. We had to abandon a complete ban on the employment of under 16 year olds because our good intentions didn't have a positive outcome.

5. No restrictive employment policies.

No employee should be employed on a zero hour contract unless the employee specifically asks for a zero hour contract, self-employed employees are free to work for other companies and no employee is working unpaid.
Something to note - We do not hire someone on zero hour contracts unless they specifically ask for zero hours.

6. Honest and honourable business practices.

All employers and their staff members should not be involved in corruption, extortion or bribery.

Something to note - This is really simple for us, we do not compromise our values and we will never be involved in dishonest and under-hand business practices. If it doesn't meet our values, we just won't do it.

7. No Discrimination.

All employers practise non-discriminatory policies and everyone is treated equally regardless of race, sex, age, religion & sexuality.
Something to note - We love diversity and we love to hire people who share our values; discrimination just isn't in our DNA.

8. Fair hours.

No employee must be forced to work longer than 40 hours per week.
We don't compromise on our compostable products, either the material or the whole product has one of the following accreditation's.

So if your looking for a company to work with, we can offer an ethical, verified and certified range of products and services, there's no skeletons in our closets.

So we don't just sell products, we sell ethics and environmental difference, we don't want to do business, we want to do honourable, ethical and positive business, we are a company you can trust.