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We don't just want to sell a product , we want to enrich and improve the world we live in, we want to be responsible Corporate Citizens and we like to think bigger, so all our products are sourced from manufacturers who have at least one of the following certification and standards as part of their business process.
We believe that our business can and must make the world a better place so our manufacturers must contribute to making the world a greener and more ethical world.
The Pure Option, or it's supply partners have the one or more of the following certification and are considered a responsible Corporate Citizen.

PEFC or FSC certification
The wood or paper source in our products comes from a sustainable wood source which means they are responsibly managed with a replanting program in place and a chain of custody in place ( which shows where the wood comes from and how it's harvested).

Carbon Capture
A number of our manufacturing partners are part of the Woodland Trust Carbon Capture program that reduces Co2 by planting trees.
We also use a domain company that uses carbon neutral servers by offsetting through carbon capture.
We use DPD as our delivery company as they offset their carbon and are carbon neutral in their delivery options.

SEDEX and Socially responsible
A number of our suppliers are signed up to an ethical and socially responsible business organisation like SEDEX but we also have our own standard we check our supply chain to which is the Purely Positive™ standard and we research our supply partners to make certain they abide by these standards.


1. Freedom of association & right to collectively bargain.

All employees should be free to join groups and to work together to agree renumeration and benefits.

2. Fair and just renumeration.

All employees should receive a fair and reasonable pay that reflects the going rate of the market.

Something to note - All employees of The Pure Option will always receive the living wage and will receive a share in the profits to better improve the living conditions of our team.

3. Safe working environment.

All employers will be expected to have a safe working environment and safe working conditions.

4. Special conditions for young employees.

All employers who have under 16 year old employed in their business must be paid a fair wage and not work more than 30 hours per week.

Something to note - We personally do not hire anyone under 16 years old but we have found that to insist on our supply chain not hiring anyone under 16 years old had a negative effect on the living standards of some of the employees of our supply chain so we had to abandon a complete ban on under 16 years employed because the intention was there but sadly it didn't have a positive outcome.


5. No restrictive employment policies.

No employee should be employed on a zero hour contract unless the employee specifically asks for a zero hour contract, self employed employees are free to work for other companies and no employee is working unpaid.

Something to note - We do not hire someone on Zero Hour contracts unless they specifically ask for zero hours.

6. Honest and honourable business practises.

All employers and their staff members should be involved in corruption, extortion or bribery.

Something to note - This is really simple for us , we do not compromise our values and we will not ever being involved in dishonest and under-hand business practises, if it doesn't meet our values , we just won't do it.

7. No Discrimination.

All employers practise non discriminatory policies and everyone is treated equally regardless of race, sex, age , religion & sexuality.
Something to note - We love diversity and we love to hire people who share our values, discrimination just isn't in our DNA.

8. Fair hours.

No employee must be forced to work longer than 40 hours per week.
Something to note - This doesn't apply to our Directors who 40 hours is part time but it does to everyone else.

We don't compromise on our compostable products, either the material or the whole product has one of the following accreditation.

Compostability - Vincotte EN13432 or BPI ASTM D6400
The US generally uses the ASTM D6400 certification whereas the rest of the world tend to use EN13432 but they are basically the same and both guarantee that a compostable product meets the following criteria ( All of our products are EN13432 and a number of them are also ASTM D6400)., please note we have simplified the criteria as it makes for dull reading but should you want the full breakdown, email us and we can send it too you.

  • Disintegration - The material must turn to soil at the same rate as paper.
  • Biodegradability - The material must break down into safe small pieces.
  • Eco Positive - The compost must be suitable for seed growing.
  • Heavy Metals - The compost is safe to go into the soil.
Recyclable Products
All of our recyclable products contains either recycled material or can be easily recycled, or can be both ( sadly sometimes certain areas and Countries don't always recycle everything but our products are able to be recycled) and they will always be made from recycled components.

So we hope this better explains our values and how we strive to be a better and more sustainable business that always does the right thing and is a responsible corporate partner.
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Moving into takeaway , we have a range of 100% compostable boxes to suit all business types

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