Why So Late Discounting? 

We are usually pretty certain about what's the right thing to do as we are a pretty ethical bunch, but discounts was strangely a big flash point in our office.

It was agreed that in order to encourage people to switch their packaging to green earth positive packaging , we were going to have to price our products as low as we could go and still make a profit, this seemed to be the best way of encouraging people to make the change to Purely Ethical packaging.

It worked but only partially, as it meant that everyone paid the same price , which was great for our customers who purchased little and often , this was no so great for our bulk ordering customers.

This led to us being asked (quite often) "what's the encouragement for me buying in bulk",  so we realised that the one size fit all approach to selling was not working for our Customers or even for The Pure Option.

So we were faced with a dilemma, most of our customers ordered only just enough to get free delivery.
Which meant we were sending a lot of smaller quantity orders that was increasing our delivery costs and greatly increasing our carbon footprint (something a business based around ethical business practices like us was never comfortable with and the extra cost of carriage actually pushed us into a loss.

So only our little and often customers were happy,  but not our owners, our environmental audit team and our larger customers, so change was needed and inevitable, but the big question was how to keep everyone happy and still remain in business.

 

So what did we do?

We did away with free delivery and created a minimum order of £200 for free delivery.
 

Result - 
This has allowed us to reduce our Co2 output by 50% , save 8% on delivery charges per order which allowed us to offer a discount, increase transactions and be able to use the carriage savings as a discount.

Everyone wins.


So why was it such an office flash point ?

It's hard to convince people in a business that is losing money  to have the faith that giving discounts is actually a good idea.
There was times when we wondered if we were making the right decision as we needed to turn a profit in order to achieve our environmental and financial goals,o ur cost cutting had been so effective that Company reps would ring us and say "I can't find you" and we would have to say "it's at the back of a load of miners cottages" as no one expected a business our size to be run from the back of a residential address , but it did save us £26000 per year ( we have since had to move to bigger premises as our team grew along with our product range but it did help us to survive the first crucial years).

Result
We made our first ever profit and it was done without compromising our strong ethical and environmental beliefs , it even turned out to lower our environmental impact as a business.

Everyone wins.

So what about the future?

A business that makes money can continue to remain in business and can continue with its mission to change the world ( we like to aim big around here)  and we are now making money not a lot but enough to plan the next part of our journey and it's an exciting one.

We don't want to just sell compostable products we want to improve them and make them in the UK and we are pretty close to inventing a new material that will come from British farm stocks, be compostable ( so good for the planet ) , greatly reduce our admittedly small Co2 footprint ( small and about to get tiny).
We even have plans to make a difference on a local, national and international level , we have big plans but as mentioned we did need to operate on tight margins and keep spend to an absolute minimum, one of our Directors has never received a wage so we can save his wages and reinvest them back in the business.

We have some huge plans and if they all work , we planning on helping the world to go #goplasticfree #gocompostable and say #notosingleuseplastics


So what are the discounts again?

So here are those discounts.
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