Intellectual Property & Brand Usage Policy
Last Updated: August 11, 2026
1. Ownership of Intellectual Property
All visual assets, including but not limited to logos, trademarks, service marks, trade names, and brand imagery associated with The Pure Option™ (the "Company") and its subsidiary brands, are the exclusive property of The Pure Option. These assets are protected by United Kingdom and international copyright, trademark, and intellectual property laws.
Specific protected assets include:
- The Pure Option Logo: The "circular sprout" design in all color variations (Original, Rework, Mono, and Black).
- Owned Brands & Product Lines: The names, logos, and associated branding for our in-house brands, including ECOFusion™, AuWare™, Made from Plants™, EcoFusion™, Made in Green Britain and Earth Friendly™ and Purely Corn™™.
- Proprietary Certifications: The names, logos, and branding for our accreditation schemes, including the Feed a Field™ certification mark.
- Trademarks: The name "The Pure Option" and the tagline "PRODUCTS FULL OF PLANT BASED GOODNESS™".
- Copyrighted Materials: All original product descriptions, website copy, and proprietary documentation.
(Note: Partner brands sold on our site, such as Natureflex™ and Vegware™, remain the intellectual property of their respective owners.)
2. Notice of Copyright
All original designs and branding elements contained within this site and our associated brand guidelines have been copyright protected since October 2020. Unauthorized reproduction, modification, or distribution of these assets is strictly prohibited.
3. Permitted Use & Licensing
The use of The Pure Option's brand assets is generally prohibited without prior written consent. However, limited use is permitted under the following conditions:
- Media & Press: Journalists and media outlets may use the provided high-resolution logos for editorial purposes directly related to The Pure Option.
- Authorized Stockists: Approved partners and distributors may use brand assets to promote the sale of authentic The Pure Option products, provided they strictly adhere to our official Brand Guidelines.
- Accredited Businesses: Companies that have successfully passed our certification processes may display the Feed a Field™ or Made in Green Britain™ logos in accordance with their licensing agreements.
4. Prohibited Acts
You may not:
- Alter, distort, or modify any of our logos or brand assets in any way.
- Use our intellectual property to promote products, services, or materials that are not affiliated with or approved by The Pure Option.
- Use our branding in any way that implies false endorsement, partnership, or sponsorship.
5. Reporting Infringement
The Pure Option actively monitors the marketplace to protect our mission and our customers from counterfeit or misleading branding. If you become aware of any unauthorized use of our intellectual property, please contact us at: hello@thepureoption.com
6. Disclaimer
The Pure Option reserves the right to withdraw permission to use our brand assets at any time if use is deemed inconsistent with our brand values or our mission to solve the unnatural problem of plastic.
