We want you to be happy with your purchases and we have simplified things to make it easier to return items but the following terms and conditions apply.

1. The Pure Option™ does not pay return carriage, so if you wish to return an item please send the item back by a recorded means as we are unable to pursue a claim on your behalf for items being returned , but this makes the claims process easier for you should the item end up damaged or lost in transit.
2. Our terms and conditions exceed the Consumer Contracts Legislation but please note this only applies to home consumers and not businesses.
Key points below.
You have the right to cancel an order within two weeks of receiving the goods.
You will receive a full refund if the goods are returned in a resalable condition and items missing will taken off the refund.
The items must be returned with 28 days of ordering, items returned after this date will not be accepted.

Business Customers only.
All business owners have slightly different conditions and no automatic right to return the goods if you change your mind.
Please contact our customer service team to explain our business return process.




We have thought long and hard about delivery and the fairest and most transparent way of delivering your products. 
We have seen companies increase the price of their products to offer free shipping , reduce the price of their products and add it all onto the delivery and hide their delivery charges during the checkout process and this just didn't fit with our ethical approach to business , the The Pure Option™ way is to be open and transparent in every respect so we went with the honest way and charge what it costs us.
So your postage costs will be calculated on the weight and charged at the actual costs to ship your item but we are aware that people just aren't fond of paying shipping so if your order is over £200 we will ship it free using our standard service ( please note this is for UK mainland customers only, outside of the UK mainland, your shipping will be strictly what it costs us).

UK Mainland Orders 
Under £200 it's based on the weight and ship at cost.
Over £200 it's Free 
It's all based on the weight and we charge you what it costs us, it's simple and ethical delivery. 

Non UK Mainland Orders 
It's all based on the weight and we charge you what it costs us, it's simple and honest delivery.