Shop Compostable Packaging Brands @thepureoption

The world's Favorite Eco-Packaging, Organized by Plant-Based Personality

The Pure Option is fiercely dedicated to completely purging petroleum-based plastics from the high street. But we also know that no two kitchens, bakeries, or coffee trucks are exactly alike. That is why we have carefully curated our massive inventory into a family of distinct, dedicated brands—each with its own unique focus, look, and budget.

Every single product across our exclusive product lines and partner ranges is guaranteed 100% Dead Dino Free (no petroleum) , certified compostable, and engineered to deliver top-tier operational performance without leaving a toxic planetary footprint.

Explore our collections below to find the exact plant-powered match for your business:

Our Exclusive Product Lines

AuWare™ | The Premium Standard

When presentation is everything and compromise is not an option, choose AuWare™. This is our elite, flagship brand designed for high-end hospitality, fine dining food-to-go, and premium events. It offers maximum structural integrity, sleek aesthetic lines, and bulletproof leak-resistance for culinary creations that demand a flawless frame.

EcoFusion™ | The Recycling & Composting Hybrid

The ultimate multi-tasker. Our EcoFusion™ range is engineered using cutting-edge plant technology to give you the best of both waste worlds. These products are fully certified compostable, but if your customers don't have access to a compost bin, their advanced material structure allows them to be cleanly accepted into traditional paper and cardboard recycling streams.

Made from Plants™ | High Performance, Low Cost

Who says saving the planet has to break your business margins? Made from Plants™ is our beautifully straightforward, highly cost-effective collection. We’ve stripped away any unnecessary extras to deliver no-nonsense, durable, everyday takeaway essentials at our absolute lowest wholesale prices.

Made in Green Britain™ | Crafted Locally with Love

Lower your business's Scope 3 transport emissions and support local green manufacturing. Our Made in Green Britain™ badge represents items manufactured right here in the UK. By keeping production close to home, we dramatically reduce shipping miles, lower the overall carbon footprint, and support local communities.

Pastel & Noir™ | Vibrant, Colourful, & Bold

Ditch the boring and embrace the bright. Pastel & Noir™ is our striking collection of colourful and vibrant packaging. Perfect for trendy ice cream parlours, boutique dessert bars, and festivals that want their takeaway boxes, cups, and accessories to pop on Instagram while remaining entirely eco-friendly.

Purely Corn™ | Clear, Green, & Plant-Powered

If it’s crystal clear and plastic-free, it’s probably Purely Corn™. This entire range utilizes state-of-the-art PLA (Polylactic Acid) derived entirely from agricultural corn starch waste. It offers the flawless transparency and high-gloss look of traditional plastic for cold drinks, sundaes, and salad bowls—but it is 100% regenerative and commercially compostable.

Rustic Kraft™ | Responsibly Sourced Heritage

For that classic, organic, street-food aesthetic, look no further than Rustic Kraft™. This beautiful, unbleached range is crafted strictly from sustainable, certified, and responsibly managed forests. Made from ultra-thick paperboard, card, and paper, it provides exceptional natural breathability to keep your foods fresher for longer.

Simply White™ | Clean, Crisp, & Minimalist

If you want your food's natural, vibrant colours to do all the talking, Simply White™ is your perfect canvas. This minimalist collection features brilliant white paperboard and sturdy cardboard boxes and cups, offering a pristine, professional presentation that seamlessly blends into any café or restaurant aesthetic.

Our World-Class Partner Brands

We don’t just build our own exceptional brands; we team up with the elite pioneers of the global plastic-free movement to give your business total choice.

• NatureFlex™: The absolute royalty of clear wrapping. Made entirely from wood-pulp cellulose sourced from managed plantations, NatureFlex™ bags and films look and behave exactly like clear plastic but are certified fully home compostable. They offer brilliant barriers against air, moisture, and grease.

• Vegware™: The award-winning, market-leading heavyweight of the compostable packaging world. Vegware’s extensive, internationally renowned collection meets the most rigorous global eco-standards, offering independent and high-volume food businesses unmatched reliability across hot cups, food boxes, and cutlery ecosystems.

AuWare Compostable Premium Packaging

ECOfusion Compostable & Recyclable Packaging

Made from Plants Basics Packaging

Made in Green Britain Packaging

Natureflex Clear Packaging

Noir & Pastel

Purely Corn Collection

Rustic Kraft Collection

Simply White Collection

Vegware Packaging