The Pure Option™ Brands & Collections
At The Pure Option™, we are proud to manufacture and supply a comprehensive range of 100% plant-based, eco-friendly packaging. Whether you are an independent barista, a bustling food truck, or a high-end event caterer, our curated selection of in-house and trusted partner brands guarantees you will find the perfect fit for your business.
Our Brand Promise
No matter which brand or collection you choose from our site, you are guaranteed uncompromising quality and a strict 100% Dead Dino Free (petroleum plastic-free) guarantee.
Our In-House Brands
👑 AuWare™
Our Premium BrandThe absolute crown jewel of plant-based dining presentation. Crafted from pure, high-density sugarcane bagasse, our AuWare™ collection features heavy-duty plates, elegant bowls, and sturdy compartment meal trays. They are naturally grease-resistant, leakproof, and oven/microwave safe up to 300°C. Perfect for high-end event catering, weddings, and premium street-food passes that demand structural perfection.
🌿 Made from Plants™
Everyday Catering EssentialsHigh-performance sustainability shouldn't be a luxury reserved for huge chains. Our flagship everyday range gives independent cafes, food trucks, and takeaway venues an affordable, no-nonsense suite of compostable sugarcane boxes, PLA deli pots, and unbleached kraft paper trays that easily outperform traditional plastics without wrecking your margins.
🇬🇧 Made In Green Britain™
Locally Crafted SolutionsWe love supporting local manufacturing. Products carrying our Made In Green Britain™ seal are manufactured right here in the UK—from our amazing bakery bags to our specialised kraft sandwich boxes—significantly slashing shipping miles and reducing the overall carbon footprint of your supply chain.
♻️ EcoFusion™
Versatile & Recyclable CompostablesDesigned for ultimate disposal flexibility. EcoFusion™ is crafted from an innovative blend of compostable and recyclable materials, meaning it works beautifully no matter how you dispose of it. Whether your customers compost them or add them directly to standard paper and cardboard collections, you are guaranteed a greener end-of-life process.
🦖 No Dead Dinosaurs™
Our Fun, Petroleum-Free BrandThis is our fun brand designed specifically to promote the fact that our products contain absolutely no petrol-based materials! Enjoy high-quality packaging while making a playful, bold statement about keeping fossil fuels out of our food systems.
Our Featured Collections
🖤 Chroma
Dark & Mysterious ColoursMake a bold, sophisticated statement with Chroma , this collection features a striking range of dark and mysterious colours, perfect for brands wanting to stand out with an edgy aesthetic while remaining 100% eco-friendly and plant-based.
🎨 Pastel & Noir
Bright & Vibrant ColoursBring your drink and food service to life! Our Pastel & Noir collection is bursting with bright and vibrant colours designed to make your presentation pop, enjoy a fun, modern aesthetic without compromising on your sustainable values.
🌽 Purely Corn
PLA Cups & ContainersCrystal clear and purely sustainable. Our Purely Corn range features high-quality cups and containers crafted entirely from PLA (polylactic acid) derived from renewable corn starch, offering the perfect petroleum-free alternative for cold drinks and deli foods.
🌲 Rustic Kraft
Sustainable Cardboard & PaperEmbrace a natural, earthy aesthetic with Rustic Kraft This collection features a wide range of premium products made from kraft cardboard and paper, all sourced responsibly from sustainable forestry stock to ensure maximum environmental protection
Our Trusted Partner Brands
In addition to our own manufacturing, we are proud to stock and distribute some of the most innovative sustainable brands on the planet:
Vegware
The award-winning, world's most respected compostable plant-based brand. Known globally for their incredible quality and commitment to environmental excellence.
NatureFlex™
The world's most respected and popular replacement material for petrol-based plastics. Specialising in crystal-clear clarity and heat sealable material, cleverly made entirely from sustainable wood pulp.
Last updated: 14th August 2026
